Attitude:  Supreme confidence in your ability to win in any and every situation … having an Butt Kicker mindset. 

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Approach:  Your Job or Duty at any given time inside the confines of “The TEAM.”

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Intensity:  A burning excitement for the challenge of competition … playing with your hair on fire.

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Toughness:  Your Attitude, Approach, and Intensity in the midst of adversity.  Panic and Fear are no friend of Toughness.